jazz guitar lessons — Web / Identity
Jazz Guitar Lessons
Jazz Guitar lessons is an online platform filled with jazz resources that teaches and inspires a new generation of jazz guitarists. They offer a blog and paid online course called Jazz Mastery, their platform has become a community for jazz players everywhere. Refresh
They were looking to refresh and rebrand their program. I refreshed the identity by simplifying and condensing the information while still keeping true original identity as per the clients request. The design was inspired by old jazz albums and design archetypes of the 40s and 50s mixed with a contemporary feel and iconography.The final design is a fun and youthful design that reminiscences jazz history.
Method: illustrator, indesign, hand-drawing
New identity
Old identity
Ingredients
