Brand Identity
Jazz Guitar Lessons
Jazz Guitar Lessons is an online platform filled with jazz resources that teaches and inspires a new generation of jazz guitarists. They offer a blog and a paid online course called Jazz Mastery. A platform has become a community for jazz players everywhere. Refresh
They were looking to refresh and rebrand their program. I refreshed the identity by simplifying and condensing the information while still keeping true to the original identity. The design was inspired by old jazz albums and design archetypes of the 40s and 50s, mixed with a contemporary feel and iconography. Illustrator, InDesign, hand-drawing
New identity
Old identity
