Branding
Light is a branding design for a fictional conference. The object of this design was to create a cohesive brand that represented the idea of light and shadow. This project was playful experimentation that led to an unexpectedly great outcome. I played with shadows and photography using it organically to morph typography. From a cutout of the word light, I twisted and changed the angle to get different shapes and configurations of the word. The logo was derived from one of the iterations and is used throughout the system. I purposely added cutouts to the name tags and booklet to give users an interactive experience and inspire them to play with the shadows.
indesign, illustrator, photoshop, photography, silkscreen, print
indesign, illustrator, photoshop, photography, silkscreen, print
Light and shadow photography
Process
